The Lost Charm: Why the Latest Apple iPhone Keynote is Rhetorically Deficient

I have been a faithful Machead since I bought my first Apple product, an iPod shuffle, during Thanksgiving of 2009. I must admit that Apple got me at first touch. The sleek designs, the incredibly minimalistic interface, and genius branding - all have sucked me into the infinite loop of Apple fanaticism. Soon after getting … Continue reading The Lost Charm: Why the Latest Apple iPhone Keynote is Rhetorically Deficient

Heineken Campaign Challenges Routine Lifestyle, Invent Possibilities

Hats off to the brains behind the recent Heineken campaign, where travelers are challenged to drop everything - their planned trips, responsibilities - to take on an unknown route to a mysterious location. The campaign is designed to confront our regular lifestyle - an always-busy, planned, often-stressful, and indifferent lifestyle. The impact of venture comes … Continue reading Heineken Campaign Challenges Routine Lifestyle, Invent Possibilities