Audience theory has been in existence since the emergence of mass communication/media studies. In fact, the best way to measure the success of any message is to gather audience feedback. However, in traditional advertising, the audience is simply the group of individuals that advertisers are interested in speaking to. They can be grouped or segmented … Continue reading Considering Audience, Message, and Action in Social Advertising
Blogs
Let the Graphics Do the Talk: MOOCs and Education
Top: almowder Middle: wiredacademic.com Bottom: onlinecolleges.net
Bill & Melinda Gates Foundation Funds MOOC Research Initiative
The following call is announced by George Siemens, the man behind Connectivist Theory: The dramatic increase in online education, particularly Massive Open Online Courses (MOOCs), presents researchers, academics, administrators, learners, and policy makers with a range of questions as to the effectiveness of this format of teaching and learning. To date, the impact of MOOCs … Continue reading Bill & Melinda Gates Foundation Funds MOOC Research Initiative
(Re)Introducing MOOCs: The Worst Idea at the Best Time
I co-presented this paper with my colleague, Jack Hannes, at the 11th International Symposium for Communication in the Millennium held May 22-24 at St. Cloud State University. The following is my portion of the roundtable presentation. (I apologize for the fragmented notes... Jack and I went back and forth during the presentation.)Definitions & BackgroundMOOCs, or massive … Continue reading (Re)Introducing MOOCs: The Worst Idea at the Best Time
#cwcon 2013
Woot! I had a blast at my first Computers and Writing (2013) this weekend! A quick shout-out to the organizing team led by Jill Morris and the hosting university, Frostburg State University, MD, for a job well done. My panel consisted of Matt Barton (my thesis director), Jack Hennes, and myself, and we presented Friday … Continue reading #cwcon 2013
Jason Tham, Ph.D. 