Hats off to the brains behind the recent Heineken campaign, where travelers are challenged to drop everything - their planned trips, responsibilities - to take on an unknown route to a mysterious location. The campaign is designed to confront our regular lifestyle - an always-busy, planned, often-stressful, and indifferent lifestyle. The impact of venture comes … Continue reading Heineken Campaign Challenges Routine Lifestyle, Invent Possibilities
Author: Jason Tham
Considering Audience, Message, and Action in Social Advertising
Audience theory has been in existence since the emergence of mass communication/media studies. In fact, the best way to measure the success of any message is to gather audience feedback. However, in traditional advertising, the audience is simply the group of individuals that advertisers are interested in speaking to. They can be grouped or segmented … Continue reading Considering Audience, Message, and Action in Social Advertising
Let the Graphics Do the Talk: MOOCs and Education
Top: almowder Middle: wiredacademic.com Bottom: onlinecolleges.net
Advertising Online: A MAIN Model Perspective
“Build it and they will come” was an early assumption about how online marketing works. Today, most advertising agencies and marketing departments have their respective web teams devoted to creating and managing online advertising and marketing effort. The website, often seen as the home(page) to any product or service, tend to be overlooked as simply … Continue reading Advertising Online: A MAIN Model Perspective
Bill & Melinda Gates Foundation Funds MOOC Research Initiative
The following call is announced by George Siemens, the man behind Connectivist Theory: The dramatic increase in online education, particularly Massive Open Online Courses (MOOCs), presents researchers, academics, administrators, learners, and policy makers with a range of questions as to the effectiveness of this format of teaching and learning. To date, the impact of MOOCs … Continue reading Bill & Melinda Gates Foundation Funds MOOC Research Initiative
Jason Tham, Ph.D. 