Drastic changes to mass communication approaches over the past 50 years have opened new doors to advertisers to market products and businesses. In the face of rapid technological advancement, the next target is in sight – to empower technology consumers who are now in control of the media messages they are exposed to, and to … Continue reading An Introduction to Social Media Marketing
Communication
The Lost Charm: Why the Latest Apple iPhone Keynote is Rhetorically Deficient
I have been a faithful Machead since I bought my first Apple product, an iPod shuffle, during Thanksgiving of 2009. I must admit that Apple got me at first touch. The sleek designs, the incredibly minimalistic interface, and genius branding - all have sucked me into the infinite loop of Apple fanaticism. Soon after getting … Continue reading The Lost Charm: Why the Latest Apple iPhone Keynote is Rhetorically Deficient
‘Don’t give them 4. Give them 2+2’
Effective storytelling is among the few units I teach in my first-year composition course. Every semester, I show Andrew Stanton's TED Talk, "The Clues to a Great Story," to the students and ask them to reflect on the traditional methods in storytelling and how they can tweak the ways to make their personal narratives interesting. … Continue reading ‘Don’t give them 4. Give them 2+2’
Jason Tham, Ph.D. 