This winter break and holidays have been an ideal time for me to work on my MA research, which focuses on power and ideological borders within MOOC interfaces. Having already written about 40% of the anticipated 15,000-word thesis essay, I find my interest and desire to learn about MOOCs grow stronger each time I come … Continue reading How are We MOOCing?
Virtual Cocktail Party: Can Online Education Teach Social Skills?
Those of you who have been around me probably know that my research interests revolve around digital rhetoric and online pedagogy, especially the development of MOOCs, or massive open online courses. This summer, I took a composition MOOC offered on Coursera, delivered by Georgia Tech, as part of my research in digital rhetoric. Following a phenomenological approach, … Continue reading Virtual Cocktail Party: Can Online Education Teach Social Skills?
Getting a Foreign Education for Free*
MOOCs, or massive open online courses, are not only a valuable platform for aspiring students to get a taste of ivy league education, they are also an alternative for professional development. As I continue to study the benefits of this 21st century pedagogical movement and its impact on global education, it is my hope to … Continue reading Getting a Foreign Education for Free*
Considering Audience, Message, and Action in Social Advertising
Audience theory has been in existence since the emergence of mass communication/media studies. In fact, the best way to measure the success of any message is to gather audience feedback. However, in traditional advertising, the audience is simply the group of individuals that advertisers are interested in speaking to. They can be grouped or segmented … Continue reading Considering Audience, Message, and Action in Social Advertising
Advertising Online: A MAIN Model Perspective
“Build it and they will come” was an early assumption about how online marketing works. Today, most advertising agencies and marketing departments have their respective web teams devoted to creating and managing online advertising and marketing effort. The website, often seen as the home(page) to any product or service, tend to be overlooked as simply … Continue reading Advertising Online: A MAIN Model Perspective