The Rhetoric and Design of Course Syllabus

It's that time of the year when professors and instructors squeeze their brains and put together their hopefully-comprehensible course syllabi for respective classes. As I enter my fourth semester of teaching a freshman-writing course, I realize there's a constant urge to put more and more into my syllabus: maybe I should tell my students not … Continue reading The Rhetoric and Design of Course Syllabus

Heineken Campaign Challenges Routine Lifestyle, Invent Possibilities

Hats off to the brains behind the recent Heineken campaign, where travelers are challenged to drop everything - their planned trips, responsibilities - to take on an unknown route to a mysterious location. The campaign is designed to confront our regular lifestyle - an always-busy, planned, often-stressful, and indifferent lifestyle. The impact of venture comes … Continue reading Heineken Campaign Challenges Routine Lifestyle, Invent Possibilities