In the rising age of user-generated materials, creating sharable (or shareable) content has become an unspoken, necessary skill for professional communicators. While information gathering and writing on the web is becoming relatively effortless (thanks to intuitive web authoring tools), creating share-worthy content still requires strategic planning that takes into consideration the rhetorical aspects of communication. … Continue reading 3 Tips for Creating Sharable Content

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Linguist John Swales defines discourse community as groups that have common goals or purposes, and use communication to achieve those goals. For students of writing, the concept of discourse community is an important distinction that would help them to better identify their audience, context, communicative methods, and goals. Today, my students got out of the classroom … Continue reading Exploring Discourse Communities: A First-Year Writing Exercise

Many writers and producers are often confused about the differences between a multimedia project and multimodal product. To put it simply, both words share the prefix “multi-”, which means “more than one.” On the one hand, the word “media” – a plural of medium – refers to the technology that is used to produce the … Continue reading Multimedia vs. Multimodal: A Matter of Terms