The Ethics of Social Networking and Virtual Relationships

I had an interesting enlightenment last week about digitally mediated friendships, or in a proper term: virtual friendships. We do it, we feel weird about it at times, but we don’t really acknowledge the awkwardness in converting virtual friends to physically “pokable” people. A long-time friend of mine, let’s call him, Jim, caught me unguarded, … Continue reading The Ethics of Social Networking and Virtual Relationships

Considering Audience, Message, and Action in Social Advertising

Audience theory has been in existence since the emergence of mass communication/media studies. In fact, the best way to measure the success of any message is to gather audience feedback. However, in traditional advertising, the audience is simply the group of individuals that advertisers are interested in speaking to. They can be grouped or segmented … Continue reading Considering Audience, Message, and Action in Social Advertising