Drastic changes to mass communication approaches over the past 50 years have opened new doors to advertisers to market products and businesses. In the face of rapid technological advancement, the next target is in sight – to empower technology consumers who are now in control of the media messages they are exposed to, and to … Continue reading An Introduction to Social Media Marketing
The Ethics of Social Networking and Virtual Relationships
I had an interesting enlightenment last week about digitally mediated friendships, or in a proper term: virtual friendships. We do it, we feel weird about it at times, but we don’t really acknowledge the awkwardness in converting virtual friends to physically “pokable” people. A long-time friend of mine, let’s call him, Jim, caught me unguarded, … Continue reading The Ethics of Social Networking and Virtual Relationships
#Hashtags in the Writing Classroom
Hashtags are used to group messages and label topics. Today, hashtags are widely used in the social networks as a markup for groups of interests that belong together and a language for expression that is used outside the traditional sentence structure. Steve Boyd in a blogpost describes hashtags as "twitter groupings" that can be "wonderful … Continue reading #Hashtags in the Writing Classroom
Considering Audience, Message, and Action in Social Advertising
Audience theory has been in existence since the emergence of mass communication/media studies. In fact, the best way to measure the success of any message is to gather audience feedback. However, in traditional advertising, the audience is simply the group of individuals that advertisers are interested in speaking to. They can be grouped or segmented … Continue reading Considering Audience, Message, and Action in Social Advertising
Jason Tham, Ph.D. 