Jason Tham, Ph.D.

Rhetoric • Technology • Communication

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Design

On Productive Ambiguity

September 28, 2026Jason Tham 1 Comment

Floating while sinking In the mid-2010s, I spent a considerable amount of time wearing a computer on my face. This was not a fashion choice, or if it was, it wasn't a successful one. I was a PhD student at the University of Minnesota, and I had fallen in with the Wearables Research Collaboratory, a … Continue reading On Productive Ambiguity

Dreaming of a (Digital) Twin

May 18, 2026Jason Tham Leave a comment

Digital twins are having a moment, though the concept itself is not new. The phrase usually refers to a dynamic digital representation of a physical object, environment, process, or even person—one that can be continuously updated through data, simulation, and feedback loops. The origins of digital twinning are often traced back to NASA and the … Continue reading Dreaming of a (Digital) Twin

Purpose Over Product

January 2, 2026Jason Tham Leave a comment

The content discusses the impact of AI on communication design education, emphasizing the importance of understanding rhetorical purpose over product appearance to foster meaningful learning and critical engagement with technology.

Why Design Thinking Needs a Social Justice Lens, and Vice Versa

June 9, 2025June 9, 2025Jason Tham Leave a comment

Reflecting on design thinking's potential for social change, emphasizing the need for critical awareness, community engagement, and addressing power dynamics to enhance its effectiveness in education and practice.

Design Changes, and So Does Everything Else

May 13, 2025May 14, 2025Jason Tham Leave a comment

Google’s revamped logo swaps four colors for a snazzy gradient, sending signals about AI ambitions. It’s not just a facelift; it’s a web of design decisions. Here are some thoughts.

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Hours & Contact

Department of English
Technical Communication & Rhetoric
Texas Tech University
jason.tham@ttu.edu
Office: Humanities Building, 363D
Meeting by appointment

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Contact

I am an associate professor and assistant chair of English at Texas Tech University. I study and teach technical communication, UX research, and information design. You can reach me via:

Email: jason.tham@ttu.edu
Google Scholar

Blog/Insights

  • On Productive Ambiguity
  • The Gradient Trend vs. Design Efficacy
  • Dreaming of a (Digital) Twin
  • Clarity is an Act of Respect

Quick Background

I am committed to innovative teaching and learning. Combining my industry experience in design & visual communication, I create courses that support students’ development in the profession of technical communication, including UX design, content delivery, information architecture, and usability research.

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