Jason Tham, Ph.D.

Rhetoric • Technology • Communication

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AI

Purpose Over Product

January 2, 2026Jason Tham Leave a comment

The content discusses the impact of AI on communication design education, emphasizing the importance of understanding rhetorical purpose over product appearance to foster meaningful learning and critical engagement with technology.

Hours & Contact

Department of English
Technical Communication & Rhetoric
Texas Tech University
jason.tham@ttu.edu
Office: Humanities Building, 363D
Meeting by appointment

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Contact

I am an associate professor and assistant chair of English at Texas Tech University. I study and teach technical communication, UX research, and information design. You can reach me via:

Email: jason.tham@ttu.edu
Google Scholar

Blog/Insights

  • Purpose Over Product
  • Reflections on My First Sabbatical
  • Another Summer Through Black Mirror
  • Learning from Information Design Experts

Quick Background

I am committed to innovative teaching and learning. Combining my industry experience in design & visual communication, I create courses that support students’ development in the profession of technical communication, including UX design, content delivery, information architecture, and usability research.

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