“Build it and they will come” was an early assumption about how online marketing works. Today, most advertising agencies and marketing departments have their respective web teams devoted to creating and managing online advertising and marketing effort. The website, often seen as the home(page) to any product or service, tend to be overlooked as simply … Continue reading Advertising Online: A MAIN Model Perspective
Social Networking
Blogging as Personal Branding
For those of us who have been in the blogging cycle long enough, we have seen evolving trends around the blogosphere and how some writers have shifted from journaling their daily routine to developing content for professional disciplines. When I first started blogging in 2006, I was writing mainly about my life and treated my … Continue reading Blogging as Personal Branding
Jason Tham, Ph.D. 