“Build it and they will come” was an early assumption about how online marketing works. Today, most advertising agencies and marketing departments have their respective web teams devoted to creating and managing online advertising and marketing effort. The website, often seen as the home(page) to any product or service, tend to be overlooked as simply … Continue reading Advertising Online: A MAIN Model Perspective
Bill & Melinda Gates Foundation Funds MOOC Research Initiative
The following call is announced by George Siemens, the man behind Connectivist Theory: The dramatic increase in online education, particularly Massive Open Online Courses (MOOCs), presents researchers, academics, administrators, learners, and policy makers with a range of questions as to the effectiveness of this format of teaching and learning. To date, the impact of MOOCs … Continue reading Bill & Melinda Gates Foundation Funds MOOC Research Initiative
(Re)Introducing MOOCs: The Worst Idea at the Best Time
I co-presented this paper with my colleague, Jack Hannes, at the 11th International Symposium for Communication in the Millennium held May 22-24 at St. Cloud State University. The following is my portion of the roundtable presentation. (I apologize for the fragmented notes... Jack and I went back and forth during the presentation.)Definitions & BackgroundMOOCs, or massive … Continue reading (Re)Introducing MOOCs: The Worst Idea at the Best Time
#cwcon 2013
Woot! I had a blast at my first Computers and Writing (2013) this weekend! A quick shout-out to the organizing team led by Jill Morris and the hosting university, Frostburg State University, MD, for a job well done. My panel consisted of Matt Barton (my thesis director), Jack Hennes, and myself, and we presented Friday … Continue reading #cwcon 2013
What about a MOOC ft. Dr. Sheldon Cooper?
It is no doubt that massive open online courses have reached global recognition. And by global recognition I mean the concept of MOOC has been made known to people from all over the world. Below is a Google Map charted by students currently enrolled in Georgia Tech's First-Year Composition 2.0 MOOC. With such wide reach … Continue reading What about a MOOC ft. Dr. Sheldon Cooper?
Jason Tham, Ph.D. 